Many people think that as AI advances in the next few years, it will be able to massively scale up entertainment to make it more personalised for different users. For example, there could be thousands of iterations of the same game, designed to appeal to different people, or thousands of different niche YouTube channels providing specific content for certain user types.

If this happens, it may be impossible to have human hosts for everything. Instead, synthetic characters created by AI may be needed to present all the different channels and games.

Synthetic Presenters Are Already Moving into the Mainstream

The concept of a virtual host may have once sounded like something from a sci-fi film, but now the technology exists to make this a possibility. There are AI video platforms like Synthesia that let businesses create videos using AI avatars and voiceovers. What’s even more impressive is that these tools come in more than 160 languages, highlighting the potential for entertainment companies to use these when scaling across different countries.

It looks like major tech companies view AI presenters as part of the future of digital interaction, because Google recently demonstrated its AI video agent named Sophie. The program is designed to simulate real-time human interaction, and it provides a glimpse of what the future may look like when it comes to AI-hosted entertainment.

Could Play a Part in the Expansion of the Bingo Industry

One area in which synthetic presenters could have an impact is the online bingo industry, which is constantly evolving. Today’s sites have expanded way beyond what was available in the bingo halls of old, and now there are options like bingo slot games designed to appeal to a wider audience. These titles come in a range of themes, with categories like fishing, piggies, and jackpots for players to choose from.

This variety highlights how open the bingo market is to offering a much wider library of options. There are also themed bingo rooms that players can enter and play fast-paced games at any time of day. The next upgrade to these could be live hosts, and this is where synthetic presenters could step in. If these gain traction in online bingo, it could mean that sites can offer a much vaster array of hosted bingo games.

Audiences Could Have the Option to Choose

There’s no doubt that synthetic hosts have their advantages, especially when it comes to scaling entertainment options. However, there are some downsides as well. For many people, having a real human connection will be important, and this is something that AI hosts can’t offer.

If synthetic presenters do become common in entertainment, they may exist alongside humans. For example, the AI options could be gathered in their own category, ensuring that only those who want to interact with AI will discover them.

With synthetic presenters now gaining more traction and being touted by some of the biggest companies in the world, there is a strong chance that they could soon become the new faces of online entertainment platforms. If they do, they will give entertainment platforms the chance to scale massively.