There is a myriad of digital advertising options, with some being left to be unchecked even with their efficiency. A gem of such advertising is the popunder ads which is a type of advertising that has received considerable traction because it has a strong influence albeit very subtle. As opposed to conventional pop-ups that may interfere with the user experience by interrupting the user by abruptly displaying in front of the window of the browser, popunder advert comes up in a different browser window behind the one already open. This is a more gentle approach since marketers are able to interact with their users without interrupting their online activities hence is a growing favorite strategy to those who are seeking to boost their digital marketing strategy.
This guide will take you into the popunder ad networks universe, how they are becoming an easy-to-use tool especially when you are a smart advertiser and how you can use them to produce better ad campaigns that are less annoying to the viewer. It doesn’t matter whether you are new at popunder ads or want to tighten your strategy, this article will give you the knowledge you need in order to maximize on the power of this tool of advertising.
The popunder ads appear upon the user actually doing something on a site; be it clicking on a link, scrolling or even moving to a given section. When the user clicks the action, then the popunder ad would be displayed at the back of the active window. Popunder ads remain in the background unlike pop-ups, which immediately capture the attention of the user and are usually blocked by the browsers or eliminated by the users.
The fact that popunder ads do not interfere with the browsing experience of the user immediately is what makes them outstanding. The users are not distracted by the ad and only when the browser is closed or a user moves on, the ad appears. This renders it a much more convenient substitute to other digital advertisements.
These are plain and unchanging ads, which could be in the form of a banner that contains promotional offers, discounts or brand messages. Though they are not interactive, they are a very good resource to increase brand awareness and provide simple calls-to-action.
Interactive popunder advertisements are not just like ordinary banners. They can encourage the user to follow up on the advertisement by watching a video, completing a form, or clicking on the advert to get to know more. These ads are more entertaining, and they attract the attention of the user, and this action may result in an increase in the rate of conversion.
Time-based popunders will show up after a specific period of time or after specific interactions such as scrolling a specific distance up a page. This time is necessary so that the user already takes interest in what is being shown and it is likely that he or she will interact.
Popunder ads are normally more cost-effective compared to video ads, display banners, or even social media ads. Their cheaper prices notwithstanding, popunder ads may be quite profitable in terms of a high return on investment (ROI), because they are more likely to remain visible. This exposure has been translated to more conversion opportunities, without necessarily having to spend so much on advertising.
The major benefit of popunder ads is that they remain visible over a prolonged duration of time. The opening of the ad behind the open browser is not instantly closed or blocked by the users. This will increase the visibility of the ad and the time of opportunity to get attention.
Popunder ad networks offer a powerful targeting option that enables marketers to tailor their campaigns on the basis of demographics of the user, browsing behavior, location and other attributes. It implies that your advertisements are able to reach a very specific audience, which is likely to get more users to interact with them and become converts.
Popunder ad networks can be used as an effective and relatively unused tool in the digital marketer tool kit. Having the capability of providing subtle, but consistent interaction, advanced targeting, and a cost-efficient strategy, popunder ads would be a perfect option to consider when marketers want to gain more exposure and influence people to make a conversion. Through proper targeting, making attractive advertisement designs and through maximizing your ads, you can maximize the potential of popunder ads and take your marketing plan to the next level.
Supriyo Khan
Supriyo Khan
Supriyo Khan
Supriyo Khan
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