Influencer marketing has become one of the most common strategies among all brands and enterprises. However, between seeking for the right creators, managing messy spreadsheets and manually tracking messages and shipments, the logistics can easily demand a lot of time for an entrepreneur.
That’s why you need to find a platform that automates that job for you. You don’t need more manual tasks, you need to rely on a software that handles the heavy tasks while you focus on the more creative strategy stage.
The right influencer marketing platform can help your brand streamline different influencer campaigns, acting as a force multiplier for your business, allowing you to scale your brand’s presence without also scaling your workload by:
Eliminating Guesswork in Selection
Instead of manually scrolling through social feeds, a platform allows you to filter creators based on verified data, audience demographics and authentic engagement.
This approach is ideal for entrepreneurs who need to ensure every partnership is a scientific match for their niche.
Knowing Where The Money Goes
Track different metrics like reach, engagement and conversions in real time, making it easy to adjust and optimize future campaigns to make the best out of them. This level of transparency is essential for founders who need to ensure they are making the most out of their budget.
Streamlining Your Communication
Keep all communications and collaborations in one place, ensuring clear expectations and deadlines without confusion. This system is ideal for small teams that need to maintain professional, clear expectations with dozens of creators simultaneously.
Maximizing Your Profit Margins
With the ability to track content performance, you can focus on the most effective influencers and strategies to maximize your return on investment.
This performance mindset allows entrepreneurs to double down on high ROI creators, effectively turning influencer marketing into a predictable and scalable sales channel.
Saving Time & Resources
Automate time-consuming tasks like outreach, contract management, and reporting, freeing up your team to focus on growth and creativity. This automation is perfect for busy founders who need to free themselves from administrative busywork so they can focus on high-level growth and creative vision.
Here’s a list of the best Influencer Marketing Software for brands and businesses that can streamline influencer marketing efforts.
1. Influencer Hero
Influencer Hero stands as the best influencer marketing platform in this category. It manages the entire lifecycle—from finding creators to automated outreach and performance tracking—specifically optimized for e-commerce brands.
Pricing: Influencer Hero offers different plans depending on your brand’s needs.
Standard Plan: Starts at $649/month. Allows you to contact up to 1,000 creators a month.
Pro Plan: Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month.
Custom & Agency: Custom pricing based on your brand needs.
Standout Features:
AI-Powered Campaign Workflow: From creator discovery to outreach, Influencer Hero uses AI to recommend high-fit creators, generate outreach messages, and help forecast campaign performance—saving hours of manual work.
Multi-Platform eCommerce Integration: Influencer Hero integrates directly with Shopify and WooCommerce, while also offering tracking scripts for other eCommerce platforms, so brands can accurately monitor clicks, sales, and creator performance.
Automated yet Personalized Outreach: Build multiple email sequences that still feel personal. AI-powered suggestions help tailor messages at scale, improving reply rates without sounding templated.
Influencer List & Relationship Tracking: Quickly identify creators who already follow or engage with your brand, making it easier to prioritize partnerships with higher conversion potential.
Chrome Extension for Real-Time Creator Insights: View engagement rates, audience demographics, and growth trends directly while browsing social platforms—and add creators to campaigns with a single click.
Application Pages & Creator Storefronts: Launch branded application pages and creator storefronts to capture inbound interest, manage affiliates, and track sales from one central dashboard.
Why It’s a Good Choice for Entrepreneurs?
Influencer Hero’s pricing is ideal for e-commerce entrepreneurs who need end-to-end automation and CRM features without the manual labor of shipping products or tracking DMs. Its streamlined workflow makes scaling a 50+ creator program accessible for solo founders or small teams.
2. Collabstr
Collabstr is a public marketplace where you can browse, chat and hire creators directly without any long term commitments or subscription fees.
Pricing: Free to browse; a 10% service fee is charged on bookings.
Paid plans (Pro/Premium) for advanced filters start at $299/month.
Pricing: Collabstr offers various plans depending on the needs of your brand:
Essential Plan: Starts at $199/month (paid annually). Allows you to contact up to 100 creators per month.
Performance Plan: Starts at $499/month (paid annually). Allows you to contact up to 250 creators per month and includes access to the Shopify integration.
Enterprise Plan: Custom pricing based on your brand’s needs.
Standout Features:
Instant Creator Booking: Browse creator profiles and book collaborations instantly without lengthy outreach or negotiations.
Secure Escrow Payments: Payments are held securely and only released once you’ve reviewed and approved the delivered content, reducing risk on both sides.
Add-to-Cart Collaboration Workflow: Creators and content can be added to a cart-like checkout flow, making it easy to purchase UGC and influencer deliverables with minimal setup.
Why It’s a Good Choice for Entrepreneurs?
Collabstr “pay-as-you-go” model is ideal for busy founders who need high quality content turnarounds without the commitment of a monthly subscription.
3. Modash
Modash is end-to-end influencer marketing for Shopify. A massive discovery engine that indexes every creator on Instagram, TikTok, and YouTube (250M+ profiles) without requiring them to "join" the platform.
Pricing: There are different plans and options.
Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
Performance Plan: Starts at $499/month (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration.
Enterprise Plan: Custom pricing based on your brand needs.
Standout Features:
AI-Powered Creator Discovery: Use natural language prompts like “aesthetic fashion influencers in the US” or upload a reference image to instantly surface highly relevant creator suggestions.
Find Your Fans Feature: Automatically identify creators who already follow and engage with your brand, making it easier to prioritize partnerships with higher likelihood of conversion.
Massive Global Creator Database: Built on public data, the platform provides access to 350M+ creator profiles, making it well suited for large-scale or multi-market campaigns.
Real-Time Campaign Content Tracking: All influencer content tied to your campaigns is collected and analyzed in real time, giving you instant visibility into what’s live and how it’s performing.
Shopify-Centric Affiliate Automation: For Shopify brands, manage everything in one place—from gifting campaigns and discount codes to affiliate links and payouts—without switching tools.
Why It’s a Good Choice for Entrepreneurs?
Modash’s pricing is ideal for startups that need strong influencer discovery and audience vetting, without paying for more complex campaign management modules. Its intuitive search engine makes it accessible for small teams focused on data-driven growth.
4. Shopify Collabs
Shopify Collabs is Shopify’s native influencer‑affiliate tool. Built right into Shopify, it supports discovery, gifting, affiliate links, automated payments, and analytics in one place.
Pricing: Shopify Collabs is free to use for every merchant on Shopify’s Basic, Advanced or Plus plans.
The only extra cost is 2.9% processing fee on affiliate payouts via Paypal. There are no contracts or subscriptions required.
Standout Features:
Native Shopify Integration: No third party-tool. Influencer features are embedded in your store's admin.
Automated Affiliate Tracking & Payouts: Commission links and PayPal payments handled seamlessly inside Shopify.
Inventory-Connected Gifting: Send products as gifts directly from your inventory with full order tracking.
Public Application Page: Attract creators through a customizable, no-code affiliate sign-up page.
Shopify Flow Automation: Use collabs in tandem with Shopify Flow to automate creator onboarding, gifting or reward triggers.
Why It’s a Good Choice for Entrepreneurs?
Shopify Collabs’ free entry point is ideal for store owners who need a basic affiliate and gifting system without adding a new piece of software to their tech stack. Its native dashboard makes it accessible for founders who are already managing their business within Shopify.
4. Heepsy
Heepsy is a comprehensive influencer marketing platform with strong search, outreach, and campaign tracking features. Ideal for e-commerce brands wanting to find and manage influencers, especially when paired with Shopify for affiliate and sales tracking.
Free Plan: You can simply discover creators and see how the discovery feature works.
Starter Plan: Starts at $89/month. You get up to 15k results, 50 profiles and 50 outreach emails.
Plus Plan: Starts at $249/month. Offers 40K results, 1,000 advanced profiles, and 1,000 outreach emails. Adds bulk email outreach, contact exports, media gallery, and campaign reporting.
Advanced Plan: Starts at $369/month. Includes 60K results, 3,000 profiles, and 3,000 outreach emails. Adds advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.
Business Plan: Custom pricing. More advanced features tailored to larger businesses or specific needs, with additional functionality like tracking and reporting.
Standout Features:
Extensive Influencer Database: Over 50M creators around the world. You can browse through them using advanced filters including authenticity score, demographics, engagement rates, niche keywords and lookalikes.
Bulk Outreach & CRM: you can email up to 3,000 influencers a month with automated follow-ups and Kanban-style boards to track campaign stages.
Affiliate & Sales Tracking: Shopify and WooCommerce integration for tracking links, discount codes, conversions and sales. Only available in the Advanced Plan.
Media Gallery & Reporting: You can store all campaign posts and performance metrics, such as likes, comments, shares and reach, with exportable PDF reports.
Export & Team Collaboration: You can export influencer lists with contact details and metrics, plus share your account with multiple team members.
6. Influencity
Influencity is an influencer marketing platform that covers everything from discovery to outreach, CRM, campaign execution, analytics, and reporting.
Pricing: Influencity offers different plans depending on every brand’s needs.
Professional Plan: Starts at $318 ($3,816 if billed annually). Includes 10,000 monthly search results, 150 profile unlocks, 1,200 outreach emails/month, 10 campaign boards, and 5 users.
Business Plan: Starts at $798/month ($9,576 if billed annually). Includes 25,000 monthly search results, 500 profile analyses, 4,000 outreach emails/month, 50 campaign boards, unlimited proposals, social listening, Shopify integration, and 15 users.
Enterprise Plan: Available with custom pricing.
Tracked Add-On: Tracking up to 50 influencers for $660/year.
Access to 15M+ Influencers:
Influencity offers a database of over 15 million creator profiles, giving brands broad coverage across markets and niches. This is especially useful for small to mid-sized eCommerce brands that want to scale creator discovery without relying on opt-in networks.
AI-Powered Influencer Discovery:
Use AI-driven filters to find influencers based on keywords, engagement quality, audience demographics, and more—helping D2C brands surface highly relevant creators faster.
Shopify Integration:
Connect Influencity with Shopify to run gifting campaigns and track affiliate sales using custom discount codes, simplifying product seeding and conversion tracking.
Visual CRM for Influencer Management:
Organize creators by campaign, country, or theme using a visual CRM, making it easier to manage relationships and track progress across multiple campaigns.
Customizable Reports & Analytics:
Generate detailed performance reports and export them in PDF, Excel, or CSV formats—ideal for data-driven teams that need clear insights to optimize influencer ROI.
Influencity’s modular pricing is ideal for growing brands that need to "pay as they go" for specific data tools, without being locked into expensive enterprise bundles. Its clean interface makes it accessible for teams that value precision over bells and whistles.
7. GRIN
GRIN is an influencer marketing platform designed to help eCommerce and DTC brands manage every part of their influencer programs in one place.
Pricing:
GRIN has a fixed starting price of $25,000 per year that requires annual commitment (they have monthly payment available). Other plans are customized depending on each brand's needs.
Standout Features:
Unified Workflow: Grin eliminates the need for multiple tools by consolidating the full influencer lifecycle—reaching out, gifting, contracting, tracking, and paying—within one centralized dashboard.
Native eCommerce Integrations (Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce): Automates gifting, code generation, shipping, and tracks sales to show ROI.
Intelligent Assistant (Gia): GRIN offers an agent AI tool (GIA) built to help marketers discover, manage, and collaborate with creators more efficiently—enhancing your strategy, not replacing it.
Media Rights Management: GRIN automatically includes media reuse terms when influencers are booked.
Personalized Creator Portals: Influencers receive custom dashboards with briefs, contracts (via DocuSign), deliverable links, and payment tracking—no logins or accounts needed.
Centralized UGC Library: Automatically collects and organizes creator content, tags it with metadata, and makes it searchable—great for content repurposing across channels.
New Affiliate + Listening Combo: Their latest tools bring performance and brand sentiment into one workflow—rare in platforms this size.
GRIN’s pricing is ideal for high-growth e-commerce brands that need to manage hundreds of relationships and logistics without losing track of their ROI. Its robust relationship-management tools make it accessible for brands with a dedicated influencer manager.
8. Aspire
Aspire is a great platform for mid-size to enterprise level teams. It provides an influencer marketplace plus automation, making it a flexible option for campaign scalability and structured workflows.
Pricing: Aspire’s pricing generally works on tiered plans tailored to your brand’s needs, so costs may vary depending on your specific requirements.
Essentials Plan: Starts at $2,299/month on a 12-month contract, totaling $27,588 annually, plus a one-time onboarding fee of $2,000, bringing the first-year investment to $29,588.
Standout Features:
Dual Discovery Model: You can combine advanced creator searches with an inbound marketplace of over 1M influencers actively applying to your campaigns.
Shopify Gifting & Affiliate Tools: you can generate promo codes, manage gifting carts, track affiliate sales and manage payouts all in one place.
Comprehensive Workflow & CRM: With Aspire you can handle everything from contracts and briefs to automated follow-ups, content approvals and tracking.
CreatorStores: You can enable influencers to build curated storefronts featuring your products, driving more organic conversions.
Robust UGC Licensing: Built-in digital term sheets that secure reuse rights for ads or multi-channel campaigns.
Aspire’s pricing is ideal for mission-driven brands that need to build an "army" of loyal ambassadors without managing individual contracts manually. Its community-first approach makes it accessible for brands focusing on long-term brand equity rather than one-off posts.
9. HypeAuditor
HypeAuditor is especially useful if you care deeply about transparency, audience authenticity, and fraud detection. For brands scaling up influencer work and wanting trustworthy data (especially across multiple platforms), its tools tend to justify the investment.
Pricing: HypeAuditor’s pricing is customizable, with the standard “Business” plan starting at around $10,000/year. Pricing can be adjusted based on the number of reports, active campaigns, and platform usage. They also offer a 24–48 hour free trial for new users.
Standout Features:
AI-Powered Creator Discovery: The platform analyzes bios, captions, and visual content to accurately categorize creators and surface relevant profiles.
Social Listening & Competitor Tracking: Identify influencers already mentioning your brand or competitors, making it easier to build authentic, high-intent partnerships.
End-to-End Campaign Management: Manage outreach, collaboration, payments, and reporting in one place, with eCommerce integrations that track promo codes and sales performance.
Searchable Reporting & Shareable Insights: Export reports as PDFs or share live links with stakeholders, including detailed eCommerce metrics like revenue and conversion rates by creator.
HypeAuditor’s pricing is ideal for risk-averse entrepreneurs who need to verify creator authenticity and track competitor strategies without investing in a full-service agency. Its detailed analytical reports make it accessible for founders who make decisions based on hard data.
Pricing: All plans are customizable. Total monthly costs, committing to a full year of service, start around $2,000, which would represent a total yearly cost of $24,000.
Standout Features:
Influencer Discovery: Provides access to a database of 12 million + influencer profiles for brands to collaborate with, plus, a social listening tool to recruit users mentioning a brand organically.
CRM: Includes a built-in CRM to save time and effectively organize communications, with customizable relationship statuses and table views.
AI-Powered Outreach: Brands can automate outreach at scale with Upfluence’s AI companion “Jace AI” after setting up a campaign brief.
Find Customers that are Influencers: Via their Shopify integration, Upfluence can find customers who are influencers, which they state is between a 1% to 3%. According to their data, turning influencer customers into affiliates can drive ROI between 14x and 19x.
Strong for Shopify and Amazon Sellers: Integrates seamlessly with Shopify and Amazon to track sales and do affiliation on both platforms.
Upload Past Creators: Brands can upload creators from past collaborations without them signing up, and access their latest analytics, to then add them to a campaign.
Social Listening Tool: With their social listening tool, Upfluence tracks conversations, trends, and top performing content featuring specific brands or their competitors, enabling market research.
Upfluence’s pricing is ideal for e-commerce brands that need to identify "hidden" influencers within their own customer base without spending hours on manual discovery. Its "passive" recruitment tools make it accessible for entrepreneurs who want their platform to work in the background.
Influencer marketing has become one of the most common strategies among brands of all sizes.
However, as an entrepreneur the challenge is not only to find the right creators but also to manage the complex campaigns logistics. This is where a strategic platform becomes a highly valuable tool.
Choosing a platform such as Influencer Hero, Aspire, Modash or Collabstr can truly help you achieve your goals. Just as there is no "one-size-fits-all" influencer, there is no single perfect platform. The ideal is to align your software choice with your immediate objectives ensuring your time and money are well spent on each of your creator partnerships.
Supriyo Khan
Supriyo Khan
Supriyo Khan
Supriyo Khan
Want to add a comment?
