Let's say you are texting your friend about an awesome sneaker deal. Your friend taps the link, and - wham! - It opens inside the shopping app, right to that shoe. No homepage. No logging in. No effort.
That wizardry? Mobile App Deep Linking.
It sounds complicated, but it's essentially like giving your app a treasure map. Instead of just a path from the front door (a.k.a. home screen), Mobile App Deep Linking takes the user directly to the room they need.
We will break it down so simply that even if you know more about Fortnite than frameworks, you will understand it. But, as a solution, you can also go for any popular MMPs like Apptrove.
In the digital landscape, a “deep link” is a teleport button. Mobile App Deep Linking directs users to a very specific screen or action in your mobile app, not just your app.
It's like:
Clicking on a YouTube notification and landing right on the video, not just your app.
Tapping on an Insta story swipe-up and landing on a brand's profile, not the homepage.
If there aren't mobile app deep links, every single tap would just launch the opening screen of your app, and then the users have to hit search or just start clicking around until they get to what they want. That's work, and nobody likes to do work.
70% of users bounce off if they do not land where they expect. That's a lot of missed opportunities if you're not properly utilising Mobile App Deep Linking.
Here's the straightforward breakdown:
You Make a Link This can be from a website, advertisement, social media, SMS message or an email.
The Link is Smart. It looks at: - Do they have the app? Open it directly. - Don't have the app? Send that person first to the app store or the play store, then open it to the right screen.
Boom! Target achieved! They arrive exactly where you want them: inside the app, in the right action.
All of this is powered as well through smart systems, such as a mobile linking platform, and connected back-end, to make sure these deep links work properly, no matter if you are on iOS, Android, or different devices.
Let’s cover off a few more factors.
1. Basic Deep Linking
The user already has the app. The link goes directly to the right place.
2. Deferred Deep Linking
The user does not have the app. They install it first and still end in the right spot after install.
3. Contextual Deep Linking
The super-smart version of deep linking. It remembers who clicked it, where they came from, and customises what they see next.
This is where mobile deep linking gets really powerful, when it can be personalised and predictive.
Now that we've uncovered the "how," let's dive into why Mobile App Deep Linking is so powerful:
No one enjoys being lost in an app. Deep linking eliminates friction, resulting in a quicker, smoother, and more intelligent experience!
Deferred deep links help users naturally discover your app. Users see something appealing, click on it, and now they are downloading your app because of it.
Mobile App Deep Links will promote apps with 2x or 3x higher retention rates since users get exactly what they were looking for— no distractions.
Deep linking drives users to a product page, coupon, or checkout screen, which makes it more likely they will convert.
The Role of a Mobile Linking Platform
To enable all of the aforementioned functions on various devices, apps, and operating systems, brands typically utilize a mobile linking platform. This is the wizard behind the curtain.
A mobile linking platform manages:
Smart routing
Tracking clicks and installs
Configurating rules for each link
Supporting you to scale deep links through all your campaigns
So, if you want to avoid broken links, poor user flows, or unhappy users, get yourself a mobile linking platform.
Of course, building smart links is only the beginning. You need to know what’s working.
That's where Deep linking analytics add value.
It gives you every bit of information you will need:
The number of people which clicked your links
Where the clicks came from
Which links resulted in app installs
What the user did after landing (a.k.a. action)
With Deep linking analytics, you can optimize your campaigns on the fly. You'll know which ads drive downloads, which pages convert, which links need a makeover.
Whether you’re building games, growing a brand through e-commerce, or a meme-sharing app, Mobile App Deep Linking will revolutionize how your users experience your product.
It reduces friction.
It reduces time.
And it gives you superpowers in regard to user experience.
Use it wisely and incorporate it into a good mobile linking mister linking platform, and back up everything with Deep linking analytics, you’re not just launching applications—you’re creating journeys.
Supriyo Khan
Supriyo Khan
Supriyo Khan
Supriyo Khan
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