In 2025, betting continues to be one of the most dynamically developing segments of entertainment. The global market is showing steady growth. This is all thanks to: 

• digitalization;

• legalization in new regions;

• integration of technologies such as AI;

• the introduction of virtual reality;

• cryptocurrencies.

According to analysts' forecasts, in 2025, the volume of online betting exceeded $70 billion in the sports segment alone. Sports betting is evolving from simple predictions to interactive entertainment. Bettors increasingly download 1xBet application to stay ahead of the game. As we know, smartphones dominate among users. Only 57% of revenue comes from mobile devices. By the way, Asian bettors are actively placing predictions due to the growth of smartphones and payment gateways. In addition, many people on the Internet are interested in top live strategies for betting on popular lines. 

Why do you need live strategies for betting through the app?

Live betting strategies for mobile apps are needed to increase the chances of success and adapt to the dynamics of events in real time. In 2025, live betting will account for up to 70-80% of all sports betting. This is especially true for football, tennis, and esports lines, thanks to the convenience of apps and their speed of response.

The main reasons to use live strategies in mobile betting are:

1. Reacting to changes in the game. Live odds change every 5-10 seconds depending on events (goals, injuries, red cards). A strategy helps you analyze and make decisions quickly.

2. Exploiting bookmakers' mistakes. Bookmakers do not always have time to adjust odds in real time. Strategies such as “forks” or bets on “low” totals (for example, TM 2.5 at the end of the match) give an advantage.

3. Increased engagement. Real-time predictions via apps enhance the excitement of watching a match, and strategy makes the process more conscious.

4. Flexibility. Mobile apps allow you to bet anywhere, and strategies help you avoid losing money on impulsive decisions.

5. Personalization with AI. In 2025, apps, such as those from the operator 1xBet, will use AI for real-time predictions and statistics. This enhances the effectiveness of strategies.

By the way, smart strategies allow you to “catch” inflated odds and earn more. And a pre-selected tactic reduces the likelihood of emotional betting and ending up with a negative balance.

Popular live strategies

Live betting is becoming increasingly popular. It allows you to react to events in real time. Unlike pre-match betting, where the player relies solely on statistics and predictions, live betting allows you to take into account the current developments in the match. That is why the use of strategies is particularly important here.

One of the popular live strategies is a bet on the favorite after a goal has been conceded. In such situations, the odds on the stronger team increase, but the chances of its victory remain high. Players use this moment to catch more favorable odds.

Another equally popular approach is to bet on the total being higher in the second half. Many athletes start to play more actively after the break. Statistics show that a significant proportion of goals are scored in the second half of the match. The catch-up strategy in live betting is also often used. Its essence is that the player increases the amount of the next prediction after a failure. This approach is necessary to compensate for previous losses. However, this method requires strict control of the bankroll and discipline.

For tennis or basketball fans, the comeback betting strategy is relevant. The player predicts that the losing athlete or team will be able to turn the tide of the match. Such situations are not uncommon, and the odds for a comeback are usually attractive. Experienced bettors also consider betting on games or sets based on the current form of the player to be an interesting option. For example, betting on the underdog at odds of >3.0 if the favorite loses the serve.

Bettors who repeatedly choose the basketball line consider the total to be a familiar strategy. Betting on TB/TM by quarters, based on the pace of the game. The app shows live statistics (shots, fouls), which simplifies analysis.

The main rule when using any live strategies is to stay calm and analyze. It is important for the player not to give in to emotions and to follow the dynamics of the game. This is the only way to get the most out of real-time betting and increase your chances of success.

Why it is better to play through the app

Betting through mobile apps in 2025 has a number of advantages. This is when compared to web versions or offline betting. Here are the main reasons why apps are preferable, given current trends and technologies:

1. Instant access. Apps load faster (delay <1 sec.) and are optimized for mobile devices, which is critical for live betting, where odds change every fraction of a second.

2. Intuitive interface. Software such as 1xBet has a simplified design for quick selection of events, bets, and cashouts, which saves time.

3. Offline features. Some systems retain access to statistics or betting history without the internet, allowing you to plan your actions. 

By the way, bettors from Singapore who regularly read the popular portal AsiaOne can make predictions, watch video broadcasts, and profit through apps at any time. In addition, the top apps from 1xBet integrate match streams (soccer, tennis, esports) with minimal delay, which helps you make decisions based on the current game. Notifications about changes in odds, goals, penalties, or other key events allow you not to miss a favorable rate.

The app provides access to statistics and analytics, namely: 

• live trackers – xG, ball possession, KDA in esports, which help you build strategies based on facts;

• betting history – convenient access to previous bets and their results for adjusting strategies;

• AI predictions – artificial intelligence is used to personalize betting recommendations.

The cross-platform nature of the apps allows synchronization with your account on all devices based on iOS and Android operating systems, ensuring an uncompromising experience.

Top new live strategies

In 2025, live betting in the 1xBet app became even more dynamic. Updates such as AI integration for real-time analysis and tools like bet builder for custom combos help sports betting enthusiasts. Live betting accounts for ~75% of traffic here, with a focus on soccer, tennis, esports, and basketball. New strategies rely on data (xG, KDA), arbitrage, and automation to minimize risks and maximize ROI to 5/10% per session. Here are the top strategies based on the latest trends, from classics to innovations of 2025.

These strategies will help increase your ROI by 25% compared to random rates. 

Tips and tactics for effective live betting in 2025 through live strategies

In 2025, in play betting will dominate the betting market, accounting for up to 80% of all sports bets. This is especially true for those who use smartphones and apps for gaming. However, success requires discipline. 70% of players are in the red due to impulsive decisions. It is not enough to use the latest live strategies for gaming via mobile apps. It is important to stick to a game plan. Key tips from professional and successful bettors:

1. Real-time analysis. Rely on data – xG (expected goals), ball possession, KDA in esports. Avoid betting on random outcomes without statistics. Use streams and notifications in apps for quick responses.

2. Discipline and psychology. Don't chase losses. As we know, “chasing” is a path to ruin. Take a break after 2-3 failures. In 2025, the focus will be on responsible gambling: self-exclusion and time limits.

3. Testing. Start with demo mode or small bets. Analyze your history in the app to make adjustments. 

As a rule, there are no bugs in the 1xBet gambling content operator's app. Technical work is carried out extremely rarely, as the system is well-tuned and does not prevent fans from placing bets. The automation of all processes has been perfected.

In 2025, the key to successful betting is a balance of analysis, technology, and discipline. These strategies will increase your chances of making a profit. Important to remember! Sports betting is entertainment, not a primary source of income. When a player makes a profit, it has a positive effect on their analytical abilities and strategic thinking. The use of proven live strategies, such as:

• betting on the favorite after a goal is conceded;

• analyzing totals in the second half;

• looking for opportunities for a comeback.

This allows you to find favorable odds and make the most of the dynamics of events. However, no strategy will work without discipline and competent bankroll management. It is important to feel the line between games and reality. Be the first to use new live strategies and win in real time!